About us

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We strive to empower better moovement within the dairy supply chain

to get the right milk, to the right place,

at the right time.

Vision

We believe in a data-driven food supply chain that feeds generations to come.

We work closely with our customers to deeply understand their needs. Our team is results-oriented and we focus everything we do on farmer feedback and industry-wide collaboration. We understand dairy can be a tough business, so finding ways to improve your operations while saving you time is our number one priority.

Mission

Get the right milk to the right place at the right time.

Our team takes dairy seriously and we strive to give you tools that make running your business easier every day.

Team

People drive our progress

We operate with agility, collaborating closely with our clients to seamlessly integrate our system into their workflow. If you thrive on pushing boundaries and aspire to redefine norms, this is the place for you.

Join our incredible team with a dynamic culture, collaborate on exciting projects while enjoying a range of valuable perks, including the flexibility of remote work. What more could you ask for?

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Our core values

Be a Good Person. Do Right by Others.

Clients First. Always.

Honesty Over Ego.

Leave things better than we found them

Our Story

The Start of a Dairy Revolution

In 2015, Jon King embarked on a journey within the dairy industry, initially as a Policy Analyst for the Dairy Farmers of Newfoundland and Labrador (DFNL) in eastern Canada. Little did he know, this venture would lead to a revolutionary change in the way the dairy supply chain operates.

Immersed in the complexities of dairy operations, Jon recognized a significant hurdle - decision-making hampered by outdated and inaccessible data. The antiquated methods of managing information, involving endless paper milk slips, spreadsheets, emails, and phone calls, proved to be a labyrinthine and time-consuming ordeal.

It was this chaos that sparked Jon's visionary idea – a real-time software that seamlessly connected the disparate elements of the dairy supply chain. This innovative solution would provide all stakeholders with a shared dataset, empowering them to make informed decisions swiftly and collaboratively. DFNL became the pioneering client of this transformative tool, and Jon enlisted the expertise of Rob Forsythe, already in the midst of an MBA with a background in the energy sector supply chain.

Rob, leveraging his strategic acumen, crafted Milk Moovement's formidable go-to-market strategy. In the blink of an eye, the company garnered attention from the United States market and forged impactful partnerships with investors.

Fast forward five years, and Milk Moovement stands tall as an industry leader in dairy supply chain software. Managing a staggering 32 billion pounds of milk annually, it holds sway over approximately 15% of the United States dairy industry. The once cumbersome and disjointed dairy supply chain has been streamlined into a well-coordinated symphony, thanks to the vision and innovation of Jon King and Rob Forsythe.

Our People

Leadership

Jon King
Co-Founder & CEO

Rob Forsythe
Co-Founder & CRO

Chris O'Malley
CTO

Josh Burrus
COO

Jamie Warren
VP, Customer Experience

Danial Shaikh
VP, Finance & Operations

Ana Moreno
VP, People & Culture

Our Partners

VMG Partners

Dynamo Ventures

Bread & Butter Ventures

Matchsticks Ventures

Techstars

SOSV

"Milk Moovement has been the tech partner that we have been looking for in the Dairy tech space. From their deep commitment to helping us migrate our data & processes to their platform, to experiencing excellent customer service."

A Collaborative Approach

We believe in fostering strong partnerships with our clients. Our dedicated team of experts works closely with you to understand your unique challenges and tailor our solutions to your specific needs. With Milk Moovement, you gain a trusted advisor committed to your success.

24/7 Customer Support

20s Avg. Response time on chat (with real people)

95.3% Customer Support Satisfaction Score

90% Conversation closed by first responder

Ready to mooove to a revolutionary dairy processing operation?

Get in touch with Milk Moovement today to request a personalized demo of our dairy supply chain software platform. Discover how our solution can save you time, money, and resources while elevating your efficiency and profitability.

Milk Moovement Demo

August 2026

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Meeting location

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Meeting duration

30 mins

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Recent updates and resources

Blog: Class I Skim Milk Dropped $2.73 Per Hundredweight in August. Here Is What the Growing Milk Supply Means for Your Cooperative.

Resources: eBook — Unlock the Future of Dairy: Download Your Dairy Market Report

On The Moove: Fresh Milk for the Island